Prolific North
Northern Marketing Festival Leeds
About this shoot
The second stop of the Northern Marketing Festival landed in Leeds with a sharp focus on brand growth, distinctiveness and the limits of digital performance. Sessions from Embryo, Uber, Channel 4 Served, Definition and Tiger Sheds challenged marketers to think beyond short-term tactics and find the customers algorithms miss. Exactly the kind of day the industry needed. Words by Karl Holbrook.




