The Manchester Publicity Association (MPA)
MPA The Hot Topic: ‘The New Broadcasters: Scale vs Authenticity in the Age of Creators’
About this shoot
The MPA brought together its media, creative and digital community at the WPP Campus. Hosted by Guy Keeble, the panel including Richard Aldiss of THG Studios, Grace Sharp of WPP Media, Saskia Phillips from EATMCR and Charlotte Wright of Open Partners tackled where audiences are going and how agencies can harness creator culture without losing authenticity.




