MPA The Hot Topic: ‘The New Broadcasters: Scale vs Authenticity in the Age of Creators’ - WPP Campus, Manchester - 260521 mpathehottopic wpp 036 (the vain photography carl sukonik @thevainphotos)
The Manchester Publicity Association (MPA)

MPA The Hot Topic: ‘The New Broadcasters: Scale vs Authenticity in the Age of Creators’

21st May 2026

About this shoot

The MPA brought together its media, creative and digital community at the WPP Campus. Hosted by Guy Keeble, the panel including Richard Aldiss of THG Studios, Grace Sharp of WPP Media, Saskia Phillips from EATMCR and Charlotte Wright of Open Partners tackled where audiences are going and how agencies can harness creator culture without losing authenticity.